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Privacy Policy

Effective Date: September 29, 2025
Last Updated: September 29, 2025

Introduction

Adversity Labs LLC ("we," "us," or "our") operates the Dial mobile application ("App"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our App.

By using Dial, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use the App.

Contact Information:
Adversity Labs LLC
15 Beekman Hill Road
Essex Fells, NJ 07021
Email: team@sleepdial.com

1. Information We Collect

1.1 Personal Information You Provide

When you create an account and use the App, we collect:

Account Information:

  • Email address (used for authentication and communication)
  • First and last name
  • Date of birth
  • Gender
  • Occupation

Baseline Data:

  • Self-reported daily screen time estimates
  • Sleep quality ratings
  • Brain fog frequency assessments

Authentication Data:

  • Encrypted authentication tokens
  • Session information

1.2 Automatically Collected Information

Device Information:

  • Device model and operating system version
  • Unique device identifiers
  • App version and installation ID

Usage Data:

  • Features and screens accessed within the App
  • Restriction session data (start time, end time, duration)
  • Undial purchase history and timestamps
  • Local analytics events

1.3 Screen Time Data

Through Apple's ScreenTime API (FamilyControls, DeviceActivity, and ManagedSettings frameworks), the App accesses:

  • List of installed applications
  • App usage duration and frequency
  • Pickup counts and notification counts
  • App categories

Important: Your screen time data is processed locally on your device using Apple's privacy-preserving ScreenTime API. We do not have access to view, download, or share your individual app usage details. This data remains on your device and is not transmitted to our servers.

1.4 Information We Do NOT Collect

We do not collect:

  • Precise geolocation data
  • Contents of your communications in other apps
  • Photos, videos, or other media files
  • Contacts or calendar information
  • Financial information (payment processing is handled by Apple)
  • Specific websites you visit (only category-level blocking is supported)

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Provide and Improve the Service

  • Authenticate your identity and manage your account
  • Enable app blocking and restriction features
  • Generate personalized usage insights and analytics
  • Process Undial purchases and manage Strict Mode sessions
  • Improve App functionality and user experience

2.2 Communication

  • Send authentication codes and security notifications
  • Respond to your support requests and inquiries
  • Send important updates about the App or policy changes
  • Deliver usage reports and insights (if you opt in)

2.3 Analytics and Research

  • Analyze aggregate usage patterns to improve the App
  • Understand user demographics and behavior trends
  • Conduct internal research on digital wellbeing

We only use anonymized and aggregated data for research purposes. Individual user data is not shared or published.

2.4 Legal Compliance

  • Comply with applicable laws, regulations, and legal processes
  • Enforce our Terms of Service
  • Protect against fraud, abuse, or security threats

3. How We Store and Protect Your Information

3.1 Data Storage

All user data is stored securely using Amazon Web Services (AWS) infrastructure:

  • Authentication Data: Managed by AWS Cognito with industry-standard encryption
  • User Profile Data: Stored in secure AWS databases with encryption at rest and in transit
  • Local Data: Authentication tokens are stored securely in the iOS Keychain on your device

3.2 Security Measures

We implement industry-standard security measures including:

  • Encryption of data in transit (TLS/SSL)
  • Encryption of data at rest
  • Secure authentication using JSON Web Tokens (JWT)
  • Regular security audits and updates
  • Access controls limiting employee access to user data

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

3.3 Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Specifically:

  • Account Data: Retained until you request account deletion
  • Usage Analytics: Retained for up to 2 years for service improvement
  • Transaction Records: Retained for 7 years for tax and accounting purposes
  • Authentication Tokens: Automatically expire and are refreshed periodically

You may request deletion of your account and associated data at any time by contacting team@sleepdial.com.

4. How We Share Your Information

4.1 Service Providers

We share information with third-party service providers who assist us in operating the App:

  • AWS (Amazon Web Services): Provides cloud infrastructure, authentication (Cognito), and database services
  • Apple: Processes in-app purchases through the App Store

These providers are contractually obligated to use your information only to provide services to us and must protect your information consistent with this Privacy Policy.

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders, subpoenas, or legal processes
  • Government investigations
  • Requests from law enforcement
  • Protection of our rights, safety, or property
  • Prevention of fraud or illegal activity

4.3 Business Transfers

If Adversity Labs LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice in the App before your information becomes subject to a different privacy policy.

4.4 What We Do NOT Share

We do NOT:

  • Sell your personal information to third parties
  • Share your information with advertisers or data brokers
  • Use your screen time data for advertising purposes
  • Share individual user data with researchers or partners

5. Your Privacy Rights

5.1 Access and Portability

You have the right to:

  • Access the personal information we hold about you
  • Request a copy of your data in a portable format
  • Review your usage history and analytics

To exercise these rights, contact team@sleepdial.com.

5.2 Correction and Updates

You may update your profile information at any time through the App's settings. If you need assistance correcting your data, contact us at team@sleepdial.com.

5.3 Deletion

You have the right to request deletion of your account and personal information. Upon receiving your request, we will:

  • Delete your account and profile information
  • Remove your authentication credentials
  • Anonymize any remaining usage analytics

Note: We may retain certain information as required by law or for legitimate business purposes (e.g., transaction records for accounting).

To request account deletion, email team@sleepdial.com with "Account Deletion Request" in the subject line.

5.4 Opt-Out of Communications

You may opt out of non-essential communications by:

  • Adjusting notification settings in the App
  • Following unsubscribe instructions in emails
  • Contacting team@sleepdial.com

Note: You cannot opt out of essential service communications such as authentication codes or critical security updates.

6. Children's Privacy

The App is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected information from a child under 13, we will delete that information immediately.

While the App does not have an explicit age restriction for users 13 and older, parents and guardians should monitor their children's use of screen time management tools.

7. International Users

The App is operated in the United States, and your information is stored on AWS servers located in the United States. By using the App, you consent to the transfer of your information to the United States.

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, you may have additional rights under regulations such as GDPR.

7.1 GDPR Rights (EEA/UK Users)

If you are in the EEA or UK, you have additional rights including:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent

To exercise these rights, contact team@sleepdial.com.

7.2 CCPA Rights (California Residents)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose
  • Request deletion of your personal information
  • Opt out of the sale of personal information (we do not sell personal information)
  • Non-discrimination for exercising your privacy rights

To exercise these rights, contact team@sleepdial.com.

8. Third-Party Services and Links

The App may contain links to third-party websites or services (e.g., support documentation, blog articles). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

9. Push Notifications

The App may send push notifications for:

  • Restriction session reminders
  • Usage insights and reports
  • Authentication security alerts
  • App updates and announcements

You may disable push notifications at any time through your device settings. Note that disabling notifications may affect the App's functionality.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting an updated policy within the App
  • Sending an email to your registered email address
  • Displaying a notification when you next open the App

The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the App after changes become effective constitutes acceptance of the updated policy.

11. Apple's ScreenTime API Privacy

The App uses Apple's ScreenTime API frameworks (FamilyControls, ManagedSettings, DeviceActivity). Important privacy considerations:

  • Data Processing: Screen time data is processed locally on your device
  • No Cloud Sync: Your app usage details are not synced to our servers
  • Apple's Control: Apple's privacy policies govern the ScreenTime API
  • Opaque Tokens: The App uses privacy-preserving tokens that prevent us from identifying specific apps you use

For more information about Apple's privacy practices, visit https://www.apple.com/privacy/.

12. Data Breach Notification

In the event of a data breach that affects your personal information, we will:

  • Notify affected users within 72 hours of discovering the breach
  • Provide details about what information was compromised
  • Explain steps we are taking to address the breach
  • Offer guidance on how to protect yourself

Notifications will be sent to your registered email address.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Adversity Labs LLC
15 Beekman Hill Road
Essex Fells, NJ 07021
Email: team@sleepdial.com

We will respond to your inquiry within 30 days.

Consent

By using the Dial app, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.